Privacy Policy

Last updated: September 14, 2026

At Reefly Rooted, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Reefly Rooted (“Reefly Rooted,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit reeflyrooted.com, make a purchase, contact us, subscribe to our communications, or otherwise interact with our website and services.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Reefly Rooted, we may collect information such as:

• Your name
• Email address
• Phone number
• Billing and shipping address
• Order and purchase information
• Product preferences and selections
• Payment-related information
• Communications you send to us
• Information you provide through forms, customer service requests, reviews, or newsletter sign-ups
• Device, browser, IP address, and website-usage information
• Cookie and similar technology information

Payment information is processed through our ecommerce and payment providers. Reefly Rooted does not need to directly store your complete credit or debit card number in order to process your purchase.

How We Use Your Information

We may use your personal information to:

• Process and fulfill your orders
• Arrange production, shipping, and delivery
• Provide order confirmations and tracking information
• Process eligible refunds or replacements
• Communicate with you about your order
• Respond to customer-service questions
• Detect and help prevent fraud or misuse
• Improve our website, products, and customer experience
• Maintain business and transaction records
• Send marketing emails, new-product announcements, special offers, or other communications when permitted
• Comply with applicable legal and regulatory requirements

Shopify and Our Service Providers

Our online store is powered by Shopify. Shopify provides the ecommerce platform that allows us to offer our products and services online.

We also work with third-party service providers that help us operate Reefly Rooted, including companies involved in print-on-demand production, order fulfillment, shipping, payment processing, website analytics, marketing, and customer support.

For example, we use Printify and its fulfillment network to help produce and fulfill made-to-order products.

We may provide these service providers with the information reasonably necessary for them to perform services on our behalf, such as your name, shipping address, contact information, and order details.

Payments

Payments made through Reefly Rooted are processed by authorized payment providers.

Payment providers may collect and process payment information in accordance with their own privacy and security practices. We do not sell your payment information.

Cookies and Similar Technologies

Reefly Rooted and our service providers may use cookies and similar technologies to help the website function properly, remember preferences, understand how visitors use the website, measure performance, prevent fraud, and support marketing and advertising where permitted.

You may be able to manage certain cookie preferences through your browser settings or privacy controls available on our website.

Disabling certain cookies may affect how some parts of the website function.

Marketing Communications

If you subscribe to Reefly Rooted emails or otherwise consent to receive marketing communications, we may send you information about:

• New island designs and collections
• Product launches
• Special offers and promotions
• Reefly Rooted news and updates

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may still receive transactional communications related to purchases you make, such as order confirmations, shipping notifications, and customer-service messages.

How We Share Personal Information

We may share personal information with trusted service providers when reasonably necessary to operate our business and provide our services.

These may include:

• Shopify and ecommerce providers
• Print-on-demand and fulfillment providers
• Shipping and delivery companies
• Payment processors
• Website hosting and technology providers
• Analytics providers
• Marketing and communication providers
• Professional advisers or authorities when required by law

We may also disclose information when reasonably necessary to comply with applicable law, protect our legal rights, prevent fraud, or protect our customers and business.

Reefly Rooted does not sell your personal information for money.

Certain privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly. Where applicable, we will provide privacy choices required by law.

International Customers

Reefly Rooted serves customers in the United States and may serve customers internationally.

As a result, personal information may be processed or stored in countries other than the country where you live, including through Shopify, fulfillment providers, payment processors, shipping providers, and other service providers.

Where required, personal information will be handled in accordance with applicable privacy laws.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information and why it was collected.

Your Privacy Rights

Depending on where you live, applicable privacy laws may give you certain rights regarding your personal information, which may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Obtain a copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Exercise other privacy choices available under applicable law

These rights may be subject to legal limitations and exceptions.

To submit a privacy request, contact us at support@reeflyrooted.com.

We may need to verify your identity before completing certain requests.

Children's Privacy

Our website and services are not intended to collect personal information directly from children in violation of applicable law.

If you believe a child has provided us with personal information improperly, please contact us so we can review the situation and take appropriate action.

Third-Party Links

Our website may contain links to websites or services operated by third parties.

Reefly Rooted is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or privacy practices.

When appropriate, we will update the “Last updated” date at the top of this policy.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

Reefly Rooted
Email: support@reeflyrooted.com
Website: reeflyrooted.com